Team Gullit extends partnership with Philips OneBlade

Team Gullit has renewed its partnership with Philips OneBlade, the all-in-one styling tool, for the third year in a row. The first two years of the partnership have been wildly successful, evident in both its extensive reach and the impressive achievements of the players.

Philips OneBlade and Team Gullit first teamed up in September 2022, focusing on style and authenticity, ensuring the team’s players not only looked sharp during their matches but also inspiring their community to discover their unique style with Philips OneBlade. This year builds on past successes, supporting players in achieving impressive milestones and further expanding the reach of the two brands among their shared audience. The goal is to further provide the gaming community with a clearer understanding of what Philips OneBlade can do for them through unique and compelling activations and content.

Two years of partnership: All success, no fuss!

Philips’ debut into the esports world was marked with the Philips OneBlade logo featured on the team’s jerseys and was supported by social media campaigns, content creation, and in-game branding in FIFA and EA FC. Highlights of the partnership included unique (on- and offline) events like Team Gullit’s Clash, an online battle between eight of the best Dutch players, Gullit’s OneBlade Euro Prediction Game, and OneBlade Icons: a YouTube series where 8 competitors lived like professional gamers for a week and competed for ultimate prizes.

Maarten Sonneveld, Head of Team Gullit, says “Our partnership with Philips OneBlade has been incredibly successful in the first two years of working together. From creating unique fan experiences and content pieces reaching millions of fans across the globe to winning the FIFAe World Cup together, we’ve done it. As we enter our third year of partnership, we are excited to keep inspiring our audience with Philips OneBlade.”

“I’ve always believed that taking care of yourself lays the foundation for success—on the virtual pitch and in real life," shares Ruud Gullit, former soccer icon and ambassador for Team Gullit. "With Philips OneBlade, we’re showing young players that self-care, from health to personal style, is key to bringing out your best. I’m proud to continue this partnership for a third year and to keep inspiring our players to stay sharp in every way."

"Working with Team Gullit has been an incredible journey. We’re extremely happy with our partnership as Team Gullit is a strong partner that, like Philips, values self-expression and authenticity. Many esports players are discovering shaving and their personal style for the first time, and strong role models—like Ruud Gullit—play a crucial role in encouraging young people to embrace their identity and style. With Philips OneBlade, we’re committed to helping Team Gullit players and all young men they connect with discover their unique style and boost their confidence,” states Rhoxane Zois, Marketing Manager at Philips Benelux.